Bell, We Need To Talk.

Why are we continuing to accept the exploitative pretence of Bell Let’s Talk? The facade of this marketing strategy fades a little more each year, but in the midst of a pandemic, Bell Media’s campaign decisions have progressed from a lacklustre non-effort to openly offensive. We cannot simply say “good enough” to a multi-billion dollar telco conglomerate that shapes public perception — especially on an issue as critical as mental health.

The intentions of this campaign may initially appear murky. We so desperately need expanded mental health services and increased access to inclusive…